AI tools for Event Video: Hype vs Reality

🎥 We film events—mostly conferences. Since Covid, when we’ve asked attendees about the hot topics in their industry, the most common response has been: AI 🤖.

🔥 It’s everywhere, and most people have seen AI-generated videos by now. But how can AI actually be used by event companies, specifically in video production?

We’re not going to talk about Midjourney or ChatGPT. These tools are already widely discussed. Instead, we’ll focus on how AI can enhance event video production in practical ways.

So How Can AI Actually Help Event Video? 🎥

🎭 Deepfakes (But Make It Cool)

Deepfakes have a bad rep, but at events? They could be incredible.

Imagine your keynote speaker delivering their talk… without actually being there. 🤯

How it works:
1️⃣ Record a video of your keynote speaker 🎤
2️⃣ Write a script 📝
3️⃣ Train an AI model on their appearance 🏗️
4️⃣ Generate a deepfaked version of them reading your script 🤖
5️⃣ Customise the background for a fully immersive experience 🎨

Great for events showcasing AI advancements—just make sure your audience knows it’s AI!

🌍 AI-Powered Translations

If your event has an international audience, AI can help translate video content seamlessly.

📍 Example:
At a life sciences event, a Japanese sponsor was presenting research. English wasn’t their lead scientist’s first language, so…

✔️ We filmed them in Japanese 🎥
✔️ AI translated and dubbed the video in English 🎤
✔️ The event’s US audience got a perfectly localised experience 🌎

This is a game-changer for sponsors and speakers who want to reach global audiences without language barriers.

✂️ AutoCut: Smart Editing for Interviews & Podcasts

AI-powered editing tools can automatically cut interviews, panels, or podcasts, saving time and costs.

💡 Example: Opus Clips AI scans your video, finds the best moments, and turns them into short clips for social media—no manual trimming required.

⚠️ Downside: AI doesn’t quite understand your event’s unique tone or priorities yet. So a human touch is still key!

🎞️ Premiere Pro’s Generative Extend

Ever captured the perfect handshake… but missed the final moment? 🤦

Premiere Pro’s AI can extrapolate the shot, filling in the gaps so your video doesn’t feel incomplete.

This is especially useful in fast-paced event filming where some moments can’t be perfectly captured in real-time.

🎨 AI for Event Branding

If you need on-brand visuals, AI tools like Midjourney can create assets that align with your event’s theme.

💡 Example: Running a tech event? Generate sleek, futuristic visuals to match.

Want to go a step further? PixVerse can turn static images into animated videos—perfect for eye-catching social media content.

Even if AI-generated visuals aren’t 100% polished, they give your event marketing a fresh, modern look. And right now, “pro” isn’t always trending—authenticity is.

The Reality of AI in Event Video

AI is revolutionising video production by streamlining processes, cutting costs, and improving efficiency. But while it’s a powerful tool, it still has limitations—it won’t replace the human touch required for storytelling, curation, and understanding an event’s true impact.

Of course, as event videographers, we also hope AI won’t replace our jobs anytime soon. But we do think we have a realistic perspective on things:

✅ AI helps with ideation, creation, and automation
✅ It’s great for repurposing content and streamlining workflows
❌ It’s not yet good enough to generate and cut a realistic attendee-focused promo

At London Event Video, we use AI where it makes sense, while keeping the focus on capturing real moments that showcase why people attend your event.

Want High-Quality Event Videos? Let’s Chat!

📍 www.london-event-video.com

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